Why having a Business|marketing Consultant is important|direly important

Political consulting is the business which has grown up around advising and assisting political campaigns, primarily in the United States. As democracy has spread around the world, American political consultants have often developed an international base of clients. Though its most important role is probably in the production of mass media (largely television), political consultants advise campaigns on virtually all of their activities, from research to field strategy.

The practice of consulting has several early precedents. President William McKinley’s closest political advisor Mark Hanna is sometimes described as the first political consultant. In California in the 1930s, 1940s, and 1950s, Whitaker and Baxter established and grew the first true consulting firm, Campaigns, Inc. However, political consulting

blossomed with the increasing use of television advertising for campaign communications in the 1960s. It was in that period that Joe Napolitan claims to have become the first person to describe himself as a political consultant (Perlmutter, ed. Manship Guide to Political Communication, pg19).

In the subsequent years, political consulting has grown in importance and influence and extended its reach to campaigns at all levels of government in the United States, and beyond. Many consultants work not only for campaigns, but also for other political organizations, including parties and political action committees, sometimes through independent expenditures; some also do public relations and research work for corporations and governments. In fact, today corporations seeking approval from municipal boards have turned to land use political consultants to help earn need entitlements for their project.

Critics also blame political consulting, at least in part, for a variety of ills of the modern election process. In part because broadcast media consultants are often paid on commission, they are blamed specifically for the rising cost of political campaigns and the increasing reliance on paid media. A successful candidate running a low-budget campaign would be a serious economic threat to the political consulting field; such candidates, however, are rare.

Left-leaning activists within the Democratic Party, in particular, charge that political consultants are a major obstacle to participatory democracy, political reform, and electoral success for the Democrats. In a much-publicized e-mail on December 9, 2004, the online activist group MoveOn.org wrote, “For years, the Party has been led by elite Washington insiders who are closer to corporate lobbyists than they are to the Democratic base. But we can’t afford four more years of leadership by a consulting class of professional election losers.”

Lastly, there is growing professional opposition to what is called a cookie cutter campaign, where the themes and strategies of one campaign are transferred to another campaign, despite what may be major differences in political context. Brian Wright, president of Democrasource, LLC (an Ohio based national political consulting firm

specializing in enhanced campaign data strategies and micro-targeting), believes that “it?s just a matter of time, campaign communications techniques are evolving so quickly — anyone sitting on the sidelines or clinging to the last presidential campaign?s strategies is done. The book?s been rewritten.”

Business consulting

Advertising

In today’s corporate environment, businessmen are always searching for ways to maximize their sales. To survive, an enterprise has to be very competitive. Advertising and good marketing strategy are usually incorporated in their business plan. Promotion nowadays is not restricted indoors but has now broadened to include outdoors. And for outdoor advertising, the most convenient way to do it is by the use of outdoor advertising banners. Banner Advertising is still one of the biggest and cost effective ways to advertise, attract attention to the business, increase customers and communicate a marketing message to the general public. Every person who drives by or walks by an eye-catching banner ad will be instantly captivated.

To create a really Effective Advertising campaign, the banner must be able to capture the attention of the audience with just one look. And then communicate with a straightforward, impactful, and powerful message to the audience in just a matter of 4 seconds. So aside from the size, the color, and the materials used in the banner, the most important factor of all is that the Outdoor Advertising Banners

is able to shout its message to the public.

Compared to other mediums of advertising, banner advertising can be very cheap and be big at the same time. The most effective type of outdoor advertising banner is probably the vinyl outdoor banner. It is very cheap and durable. It allows the use of a variety of colors and can be very easy to make. It is versatile enough that it won?t break your budget.

There are so many kinds of vinyl signs that it is difficult to list them all. One of these types of vinyl signs and the easiest to use if the perforated window sign. This is written by vast-tech perforated vinyl and is often hung on high windows to display the message to the passing public. A PVC banner is also the most suitable, easy, and much opted for choice of banner advertising it is lighter than wood so it can be easily be secured in place anywhere you want. You can put them up for temporary use.

And there are also the outdoor electronic and digital banners. It?s bigger and would need to be placed at a high place. However, it has the most advantage due to its ability to have light motion which is perfect for attracting the attention of the audience and forcing the viewer to read you advertising message. But whatever kind of outdoor advertising banner you choose; your advertising message is what is really important. It?s important that the message is able to be effective when it comes to grabbing the attention of the target audience, instantly communicate the advertising message, and result to high traffic and more sales. This is the goal of banner advertising and for it to become effective, it must be able to accomplish this goal. You can contact the Best Advertising Agency in your local area to ask for tips and insights on banner advertising. They will also be able to provide you the expertise and resources you need to make your campaign successful.

Marketing

Do you have previous marketing experience where you didn’t get the results you expected? Marketing is a very important aspect of any business. Whether your business is offline or online, effective marketing as a result of decent market research is the key to your success.

Mistake #1: Most entrepreneurs just don’t know who their customers are, not knowing who they are marketing to, and not understanding the demand and the need of their customers.

Find out why…

Many people that I’ve talked to, who have previous failure marketing experiences, simply didn’t understand their audiences. Some tried to put advertisements on websites that have audiences around the age of 50, when their products are for people around the age of 20. Obviously you won’t get positive results when you do that and you are just putting up “blind” advertisements – advertisements that are of no interest to the targeted audiences.

Mistake #2: Not willing to invest in marketing

There are still a lot of people who simply don’t get the importance of marketing, and how quality marketing can significantly increase the growth of their business(s).

Seo

There is a new buzz about local seo doing the internet rounds and it is hardly surprising when you take into account how many businesses have websites that just sit there and do nothing.

The internet has galloped forward at a pace that is faster than anybody expected during the past 5 to 10 years. A typical example is that today more people use the internet to search for local goods and services than use the traditional Yellow Pages. Of course this gap between using a telephone directory or a search engine like Google is widening every day.

Today, business owners of large or small companies can no longer be content with have their website URL on stationery, business cards or the side of a truck. Today you website must do for you what Yellow Pages used to do plus a lot more. In short it is time for your website to start making money for you.

We use Australia as an example because we are based in Sydney but the problem of attracting new clients is worldwide and is crucial to all businesses. It is a business fact of life that nothing remains the same. Today you may have one client who is responsible for 50%, or more, of your business; have you asked yourself the simple question: ?What happens if this client closes down tomorrow??

Are you aware that the most common reason for a business closing after the first two years trading id because they lose one major client.

Another fact to be aware of is that by using your website properly you can halve your advertising costs and double your new customer enquiries?

So what is this super performance marketing that we should all be looking at? In the case of most businesses you already have the tool but it is just sitting there doing nothing: Your website.

Marketing

Some businesses have used cooperative marketing in the hope of making their website work for them. By cooperative marketing we mean that somebody builds a website called local-plumber dot com and have promoted the site onto the first page of local search engines. They then go around all the plumbers in the area and sell advertising space on that website. You need to ask yourself how much return am I getting from that ad? In most cases it isn?t sending many new clients to your plumbing business because on that website you are just one of many competing plumbers.

Just think of the result if you could put your own website on to page one of Google, Yahoo or Bing? Everybody that clicks on that link in the search engine comes to your business – there are no competitors on the same site. The cost of doing this is around the same as you are paying to share with your competitors right now.

In the current market every business needs to keep topping up their customer base and to do this you need your advertising to be aligned to the latest search trends.

Search engine optimization in your local market (known as local seo) is the way forward today. Gone are the days when you can use a name like Aaardvaak and get an unfair advertising benefit based upon alphabetical listing. Today your website must be seen as an authority site in the eyes of the search engines and to achieve that most will need the assistance of a performance marketing specialist.

Today the ball is firmly in your court and the decision you need to make is: Do I move with the times or linger with mob?

Milwaukee Business Consultant|business Consulting|

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